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A group of innovators observed that the world of applications needed a platform that allowed users to monetize them for developers. They thought that sharing data that users generate would be an excellent way to reward developers.

That idea led to the Mofiler project, one that collects data from people using specific applications and implements Data Science to Big Data, with the intention of making valuable information that will later be made available for customers in the Profile As a Service mode, or even in the form of private reports.

Long story short: the Mofiler Network intends to analyze user-generated data and information with an analytic eye: the data will be grouped and later assessed via artificial intelligence tools. It will later be sold to the market, as companies look to gain a competitive edge in their respective fields.

Mofiler, therefore, should be viewed as a decentralized platform that gathers and enriches data that millions of devices create. The project runs on top of the cAppital protocol and is a fantastic alternative for data hubs such as Facebook and Google.

It has a distributed nature that meshes publishers and data scientists while providing incentives to them to produce exclusive knowledge that will later be used to satisfy unique demands from big data consumers.

A beneficial system: Implementations and applications

The applications of the data can significantly vary, as having extra information can never hurt anyone. Commercial ventures, businesses, governments, and even non-profit organizations can generate value by knowing the needs of their people, and how they behave in specific times, situations, and scenarios.

Mofiler wants to provide the tools for companies, governments, and organizations to offer their clients a more customized, personalized experience based on their patterns, likes, dislikes, and other bits of information.

According to Bryan Tafel, which was one of the members of the startup that developed the project, Mofiler finds its reason for existence in the developer’s quest for creating new business models that allow them to live from the profits they make out of creating their products., in this case, applications.

Currently, only 1% of apps are accounting for most of the industry’s revenue, which demonstrates that there is much inequality and a true monopoly maintained by a hand of large companies. Mofiler, a young startup, is ready to leverage the blockchain technology and artificial intelligence (AI) to develop a data-oriented ecosystem that would allow small players to benefit from mass data.

Mofiler is partnering with application developers to help them monetize the value that their product is helping generate. The data can be analyzed from different angles: for example, besides the analytics, the project can draw conclusions, behavior patterns, and, at a later stage, predictions.

The network has one clear advantage over other similar alternatives and ventures: sustainability. The data generated, far from losing value over time, maintains its validity because it can serve as the foundation for the system to train and produce better and more efficient insights, with more accurate conclusions.

According to the Mofiler’s rules, developers can charge any time their data generates a useful report for a customer, as long as data analysis and conclusion are blended. They just have to integrate Mofiler in their apps, and the network will handle the commercialization part.

A fast-growing industry

Whereas direct sales, traditional advertising, and marketing had their moments of dominance within the industry, the world has changed with the technology developments available for numerous locations and markets. The new trend that businesses are following is data analysis.

Consider this: every day, the world generates more than 2,500 million gigabytes of data. That is why it needs systems and networks capable of processing it and understanding it to produce value out of it, in the form of hypotheses, conclusions, and predictions.

The market for data monetization is estimated in U$S 250 Bn and expected to expand to reach US$ 595 Bn by 2025.

Mofiler overview and critical information

Total funding amount: $425,000

Headquarters: Greater Miami Area, Florida, United States

Founded on: December 1, 2013

Founded by: Bryan and Lionel Tafel

Last funding type: Convertible Note

Investors: 11 (NXTP Labs, 10 angel investors)

Current team members: 8

Bryan Tafel, Co-Founder, and CEO

Lionel Tafel, Co-Founder, and COO

Jorge Padula, Developer

Facundo Munoz, Developer

Brian Dimov, VP Infrastructure

Guillermo Diaz, Business Development

Ernesto Rodriguez, Design and Mobile Developer

Patricia Medin, UX, and Digital Designer

The cAppital Network

The cAppital Network is the protocol that the Mofiler project intends to implement. It intends to create an ecosystem that lets users control the data on their Applications, allowing a large number of Applications to monetize those data assets.

With the cAppital protocol, the ecosystem will validate the value and offer cyber-security and legal compliance of the data and information, enhancing the value of the environment in a safe, secure and transparent manner. The development group intends to launch this new decentralized app economy network within the next 12 months.

Thanks to the decentralized peer to peer network firm-controlled marketplaces will not be the same because there will be no middlemen, and security, privacy, and trust levels will all increase. There will be a blockchain-based marketplace that is going to offer the infrastructure to deliver proof of acquisition and data governance. Smart contracts and ERC-20 tokens will serve as the new digital assets to promote value and trust within the system.

The CAPPI utility token

The CAPPI will be the digital coin associated with the Mofiler ecosystem. There will be no more than 11 billion tokens circulating, and once that number has been reached, no further units will be generated. CAPPI will be available through Public Exchange platforms.

The Mofiler team has in mind the creation of in-app purchases. That model will effectively replace the traditional freemium one, letting customers pay with their utility tokens instead of regular or fiat money.

Token Economics

Pre-STO: June ’18 (50% discount)

Crowdsale STO: TBA (20%,10%, 5% discounts)

Market: Post-STO

CAPPI Utility Tokens will only be distributed by airdrops.

With excellent plans to foster an application developer’s ecosystem in which they can have access to profit opportunities, the Mofiler project seems to be on the path to success. The road is long, though, and full of obstacles, but the Tafels and their talented team are prepared for the challenge.

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